Users will soon have a updated setting that allows them to reduce the quantity of AI-made media appearing in their feeds. This step comes as the platform disclosed that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread rollout. This shift aligns with a surge in content created by AI, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding content creators on a popular video site primarily display clips produced artificially. A significant portion of this material is classified as “AI slop”, a label for substandard, factory-style content that is frequently illogical or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, including AI artwork to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own choices,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are now over a billion videos on its network tagged as made with AI. Overall, over 100 mn media items are added to the service daily, making AI content a minor part of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the level of AI-generated videos they watch by using the “manage topic” setting in the app and choosing the AI content topic. Additional categories that can already be controlled under the filter include news, style, aesthetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require users to label lifelike AI-generated content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
In addition, the app will now attach an artificially created tag to content made using its proprietary AI systems, or detected by an collaborative effort for spotting artificial media. This measure is designed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
The company is also establishing a two million dollar AI literacy fund for professionals and groups to create learning resources about responsible artificial intelligence. This initiative will assist charitable organizations specializing in training computer science.
Platform Protection
TikTok has defended its safety measures, during debate over proposals to make redundant a large number of safety staff in Britain. It is expected to cut a significant number of roles in its user protection division in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but AI can shield workers by removing the most graphic content prior to it gets reviewed by humans. The platform announced a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is making a difference work at speed.”
